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Click to hear Michael Zwerling explain the powerful ZBS Concept of radio revenue generation for the new millenium. (Requires Real Audio) Welcome to the ZBS Radio Associates Web Page We are a company which specializes in the production, distribution and licensing of highly profitable programming and marketing concepts for radio and television stations and networks. Our focus is to develop and promote powerful new methods for media to generate non-traditional revenue. We are based in Incline Village, Nevada, and are best known as the syndicator for "Dead Doctors Don't Lie: The Talk Radio Program", a live, daily, prime time, alternative health call-in talk show which is heard on over 100 radio stations in the United States of America. We are. however, always looking to identify and develop new talent and new products to market through an innovative sales method which we call: "The ZBS Concept" Stations, networks and hosts which (who) carry our programs, features and commercial announcements, and their sponsors are automatically compensated monthly, with a generous and compounding portion of the sales revenues generated by the broadcast affiliates and the sales organizations which gradually build under them. Utilizing the ZBS Concept, i.e., the marriage of radio, television and/or other media advertising with network or multi-level marketing, it is possible for a broadcast station to produce more revenue from a single hour than from the total of all traditional advertising income from all other dayparts combined! It is the belief of Michael Zwerling, founder and president of ZBS, that by the year 2006, a major share of broadcast industry revenue will be generated through the ZBS Concept.
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